Why?

I received my subscription special cover of this month's Elle magazine - Lily Allen shot by Rankin, only to discover on my way through Waterloo this morning that they have in fact also produced exclusive covers by British designers and artists to celebrate 25 years of London Fashion Week. Why did the subscribers not get these???

Who wouldn't want to receive Boris in the post...

www.elleuk.com

The images will also be dotted around the London Underground as posters celebrating London Fashion Week. See all 25 posters from designers such as Luella, Christopher Bailey, Marios Schwab and Paul Smith here.